Hard Road Will Take You Home: What the Special Forces Teaches Us About Innovation, Endeavour and Next-Level Success

This is not a straightforward memoir. Instead it is a book that distils the processes and tactics Anthony ‘Staz’ Stazicker gathered throughout his career in the Special Forces – gunfights, doorkicking operations, and against-the-odds escapes – and how these hard lessons informed his later successes with multi-million pound start-up clothing company ThruDark. It provides a mission plan for how the intelligence Staz gathered can bring next level results to the reader’s own businesses, workplace dramas and projects.

At times, Staz’s life story is woven into the narrative, although the main focus rests upon exploring the incredibly imaginative strategies, techniques and procedures used by the UK Special Forces when overcoming a highly motivated enemy. It instils the psychological cues required to bring next level success to any mission. And it lays bare the levels of discipline required to maintain that next level success. The endgame? To leave the reader with a cache of strategies that can be applied to everyday situations in a book that aims to provide enduring success for anyone.

The Hard Road Will Take You Home arrives stacked with insight, easily applicable techniques and psychological processes gathered from his time serving with the most resilient fighting force in the world.

As a creative resource, it’s a weapon.

Format: Hardback
Pages: 320
Imprint: Atlantic Books UK
Publication date: 01/03/2024