More Marks of Identity: New Zealand Logos1980-2000

There are unexpected gems in this design storybook: Logos with hidden kiwis, a logo that suddenly materialised in 3-tonne steel form, and the logo that caught your eye every time you went to the chippy.

More Marks of Identity extends the story of some of the best of Aotearoa’s brand work into the last two decades of the twentieth century. Like all great design, it makes you see the ordinary with fresh eyes.

Format: Paperback
Imprint: Small New Zealand Publisher
Publication date: 01/11/2020
Illustrator: Thompson, Hamsih