GANNI founder Nicolaj Reffstrup offers a responsible business playbook for a new generation
This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.
GANNI, the ruthlessly honest Scandinavian fashion brand, is driven by a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions.
In The GANNI Playbook, co-founder Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom (although he’d never say that about their journey), while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.
In an engaging conversation with esteemed industry writer Brooke Roberts-Islam, Reffstrup delves into the reality of fashion’s carbon emissions and the accompanying sense of guilt associated with growth, openly discussing both triumphs and failures, while honestly acknowledging the trade-offs that come with the journey.
The GANNI Playbook is the ultimate hands-on guide to managing a decisive, direct and unapologetic brand.
Format: Hardback
Pages: 224
Imprint: Penguin Business
Publication date: 08/10/2024
SCORPIO BOOKS
Five Lanes, The BNZ Centre
120 Hereford Street
Christchurch Central City
Ph: (03) 379 2882
TELLING TALES
Five Lanes, The BNZ Centre
101-111 Cashel St
Christchurch Central City
Ph: (03) 741 3309
FREE NZ SHIPPING FOR ORDERS OVER $100