Tim Cook: The Genius Who Took Apple to the Next Level


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An intimate look at the man who led Apple to be the world's first two-trillion-dollar company

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared- its stock has rocketed to become the world's first two-trillion-dollar company. From the massive growth of the iPhone to more recent victories like the Apple Watch, Cook is leading Apple to a new era of success.

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.

Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

Author: Kahney, Leander
Publication date: 11/02/2021
Imprint: Penguin Books Ltd
Pages: 320
Format: Paperback
ISBN: 9780241348215

Additional information

Weight 223 g
Dimensions 198 × 129 mm


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