Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says- No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops- while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Format: Paperback
Pages: 272
Imprint: Allen Lane
Publication date: 20/10/2020
SCORPIO BOOKS
Five Lanes, The BNZ Centre
120 Hereford Street
Christchurch Central City
Ph: (03) 379 2882
TELLING TALES
Five Lanes, The BNZ Centre
101-111 Cashel St
Christchurch Central City
Ph: (03) 741 3309
FREE NZ SHIPPING FOR ORDERS OVER $100