Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The classic bestselling guide to making your new product, service or idea a success

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki’s advice on the tools which make it easier than ever to get established – including social
media, crowdfunding and cloud computing.
Whether you’re an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It’s an adventure that’s more art than science – the art of the start.

Format: Paperback
Pages: 336
Imprint: Penguin Books Ltd
Publication date: 05/03/2015